The PC Upgrade Conundrum: When "New" Means "Outdated" The recent unveiling of Gigabyte's Aorus B550 X series motherboards, designed for AMD's older AM4 socket and DDR4 memory standard, is a stark reminder that the PC upgrade cycle has hit a snag.
This move was once considered innovative – offering buyers new versions of already outdated components as upgrades – but now it seems like a desperate attempt to salvage dwindling margins in an industry reeling from price hikes.
The AM4 platform, launched in 2016, is due for replacement by the newer and more powerful AM5 socket.