The Fitness Tracker Paradox: How Garmin's New Entry Stakes Its Claim in a Crowded Market Garmin's recent release of the Cirqa has added another contender to the crowded fitness tracker market, leaving consumers to wonder what sets it apart from its competitors.
Priced at $199, the device occupies a middle ground between Fitbit's affordable Air and Whoop's high end 5. 0, raising questions about Garmin's intentions.
The Circa's price point is notable, as it costs less than Whoop's subscription based model but still carries a premium tag compared to the Fitbit Air.