The Soda Industry's Cigarette Connection: A Toxic Brand Identity Crisis Coca Cola's latest branding iteration has sparked a heated debate on social media, with some accusing the company of inadvertently embracing its similarity to Marlboro, the world's most popular cigarette brand.
Critics argue that Coca Cola's new design is more than just a "visual refresh," and raises important questions about the industry's accountability and long term implications for public health.
At first glance, the comparison between Coca Cola and Marlboro might seem far fetched or malicious.