The Odyssey Effect: A Tale of Two Audiences Christopher Nolan's film adaptation of Homer's ancient epic has sent shockwaves through the entertainment industry, but its impact extends far beyond the box office.
The movie's success has sparked a renaissance in book sales and audiobook listenership, with younger generations leading the charge.
Sales of "The Odyssey" have surged 76% since the film's release, according to Circana BookScan data.